In the spring of 2018, I participated in a pilot portfolio-building class at Grey Advertising. Each week, we were assigned a new brief and were responsible for developing a pitch on our own.
This brief asked us to position Seamless as the go-to food ordering app. My pitch introduced GrubMatch as a new service for both Seamless and GrubHub apps, creating taste profiles to more accurately suggest meals that users will love, effectively eliminating choice anxiety.
Taking inspiration from modern dating apps, my launch campaign draws parallels between love and food to connect with a young audience.