More than Bella

This capstone project involved creating an imaginary startup and developing its brand identity from scratch. I created a makeup brand that sold highly customizable products along with guides on how to best use them. Completed for the Graphic Design Specialization offered by California Institute of the Arts via Coursera.

  • Brand Development Guide
  • Table of Contents
  • Description and History
  • Mindmap
  • Philosophy and Naming
  • Historical References
  • Contemporary References
  • Type Explorations
  • Final Logo
  • Color Palette and Custom Mark
  • Secondary Typeface
  • Imagery
  • Secret Ingredient
  • Applications
  • Applications
  • Applications
  • Applications