Brigadears

Brigadears is a fictional bakery selling Brazilian brigadeiros in Park Slope. In developing its brand identity, I was inspired by the colors and shapes of Brazilian cities and retro posters. I chose bright but rich colors paired with casual and energetic typefaces of the same family, Ed’s Market. The circles in the logo and throughout the website tie the design back to the brigadeiro shape, while also bringing an extra pop of color and fun.

Moodboard

Branding

Web Design