Skills
Art & Design
Software & Tools
Adobe Creative Cloud: Illustrator, Photoshop, InDesign, AfterEffects, XD, Audition, PremierePro
Content Management Systems: WordPress, Adobe Experience Manager, Ceros Studio
HTML, CSS, JavaScript, Figma
Languages
Portuguese (Native)
Spanish (Intermediate)
Italian (Intermediate)
Experience
Digital Communications Specialist
NYU Arts & Science
JAn 2022 – Present
Details
• Design brand materials across 4 schools (serving 14k+ students) and 50+ partner centers, including graphics, motion, and video for use in print, web, and merchandise.
• Plan and execute strategic improvement of web architecture, layout, and copy.
Experience & Design Strategist
NYU Student Affairs
May 2018 – JAn 2022
Details
• Designed 60+ communication and branding campaigns, developing and executing content strategy with 25+ partner offices within Student Affairs and University Life.
• Led special projects including customer journey mapping, University chatbot (reaching 1,000 users on launch day and producing 40+ page analysis report), and digital accessibility (developing audit and compliance strategy for 600+ web pages).
• Retained intern hiring, onboarding, and event planning duties from previous role, managing a total of 28 creatives over the course of five years.
Digital Media Supervisor
NYU Student Affairs
Dec 2016 – may 2018
Details
• Promoted from internship to lead team of 8-12 interns. Continued to write and create content while managing team’s work, coordinating weekly meetings, content calendar, and analytics for 10 social media platforms.
• Combined with internship, reached 170+ posts and 35 videos amassing 45k views.
• Conducted interviews, orientation, and performance reviews each semester, revising and redesigning training guide. Organized monthly professional development events.
Digital Media & Global Community Intern
NYU Student Affairs
Fall 2014 – Fall 2016
Details
• Pitched, created, and peer-edited multimedia brand content across 10 social media platforms.
• Curated and recruited 20+ student travel bloggers to promote study abroad programs. Tracked and interacted with student audience to foster engagement and community.
• Organized analytics, trends and research reports, including presenting a brand overview for the NYU Board of Trustees on first semester as an intern.
Digital Marketing & Programming Intern
BritBox, BBC Worldwide
Fall 2016
Details
• Assisted with project management and competitive research in preparation for product launch.
• Selected 400+ creative assets for interface, and tracked copyright clearances for 120+ properties.
Marketing Intern
Brainscape
Summer 2016
Details
• Wrote and updated web content across 40+ pages for SEO enhancement.
• Developed social media copy and video for summer advertising campaign reaching 10k views.
Education
Master of Science in Integrated Digital Media
NYU Tandon School of Engineering
Class of 2022
Focus of study: Visual design (graphic, motion, UX, and 3D)
Thesis: Visualizing New York City English
Bachelor of Science in Media, Culture, and Communication
NYU Steinhardt School of Culture, Education, and Human Development
Class of 2017
Honors Thesis: “The Treatment of Women in Game of Thrones as an Adaptation”
Minors: Creative Writing, Italian Studies
Activities
Coursera
June 2018 – Aug 2022
Graphic Design via CalArts
UX/UI Design via CalArts
Basics of Web Design & Coding via University of Michigan
20s to be
May 2018 – Aug 2020
Co-Founder, Branding
FAME by Grey x FindSpark
MAR 2018 – May 2018
Art Director
Lefferts Food Co-Op
June 2017 – Aug 2018
Graphic Designer
Study Abroad: Italy
Jan 2015 – June 2015
Writers in Florence: Creative Fiction program
A little more info since you came all this way
Hometown
Porto Alegre, Brazil
Names I Go By
Bê (family)
Beti/Bets (high school friends)
Betina (Lusophone acquaintances)
Tina (Anglophones)
Go-to Software
Adobe Illustrator
Favorite TV Show
Mad Men
Current Hobbies
Cross-stitching, Geoguessr, Watching deep dive video essays on YouTube
Niche Pinterest Obsession
Retro Travel Posters
Least favorite season
Winter :(
FUN FACT
I was born breaking a bone!