Hi! I’m Tina.‎‎‏‏‎‎‎

I strive to make everything I touch a little more beautiful and organized.

As a multidisciplinary designer, I’ve worn many hats — copywriter, multimedia content producer, brand strategist, project manager, as well as graphic and web designer. All of these roles have solidified my interest in language and visuals on a holistic and granular level. I like to look at every last detail and make sure it clicks.


Software & Tools

Adobe Creative Cloud: Illustrator, Photoshop, InDesign, AfterEffects, XD, Audition, PremierePro

Content Management Systems: WordPress, Adobe Experience Manager, Ceros Studio

HTML, CSS, JavaScript, Figma


Portuguese (Native)

Spanish (Intermediate)

Italian (Intermediate)


Digital Communications Specialist

NYU Arts & Science

JAn 2022 – Present


• Design brand materials across 4 schools (serving 14k+ students) and 50+ partner centers, including graphics, motion, and video for use in print, web, and merchandise.

• Plan and execute strategic improvement of web architecture, layout, and copy.

Experience & Design Strategist

NYU Student Affairs

May 2018 – JAn 2022


• Designed 60+ communication and branding campaigns, developing and executing content strategy with 25+ partner offices within Student Affairs and University Life.

• Led special projects including customer journey mapping, University chatbot (reaching 1,000 users on launch day and producing 40+ page analysis report), and digital accessibility (developing audit and compliance strategy for 600+ web pages).

• Retained intern hiring, onboarding, and event planning duties from previous role, managing a total of 28 creatives over the course of five years.

Digital Media Supervisor

NYU Student Affairs

Dec 2016 – may 2018


• Promoted from internship to lead team of 8-12 interns. Continued to write and create content while managing team’s work, coordinating weekly meetings, content calendar, and analytics for 10 social media platforms.

• Combined with internship, reached 170+ posts and 35 videos amassing 45k views.

• Conducted interviews, orientation, and performance reviews each semester, revising and redesigning training guide. Organized monthly professional development events.

Digital Media & Global Community Intern

NYU Student Affairs

Fall 2014 – Fall 2016


• Pitched, created, and peer-edited multimedia brand content across 10 social media platforms.

• Curated and recruited 20+ student travel bloggers to promote study abroad programs. Tracked and interacted with student audience to foster engagement and community.

• Organized analytics, trends and research reports, including presenting a brand overview for the NYU Board of Trustees on first semester as an intern.

Digital Marketing & Programming Intern

BritBox, BBC Worldwide

Fall 2016


• Assisted with project management and competitive research in preparation for product launch.

• Selected 400+ creative assets for interface, and tracked copyright clearances for 120+ properties.

Marketing Intern


Summer 2016


• Wrote and updated web content across 40+ pages for SEO enhancement.

• Developed social media copy and video for summer advertising campaign reaching 10k views.


Master of Science in Integrated Digital Media

NYU Tandon School of Engineering

Class of 2022

Focus of study: Visual design (graphic, motion, UX, and 3D)

Thesis: Visualizing New York City English

Bachelor of Science in Media, Culture, and Communication

NYU Steinhardt School of Culture, Education, and Human Development

Class of 2017

Honors Thesis: “The Treatment of Women in Game of Thrones as an Adaptation”

Minors: Creative Writing, Italian Studies



June 2018 – Aug 2022

Graphic Design via CalArts

UX/UI Design via CalArts

Basics of Web Design & Coding via University of Michigan

20s to be

May 2018 – Aug 2020

Co-Founder, Branding

FAME by Grey x FindSpark

MAR 2018 – May 2018

Art Director

Lefferts Food Co-Op

June 2017 – Aug 2018

Graphic Designer

Study Abroad: Italy

Jan 2015 – June 2015

Writers in Florence: Creative Fiction program

A little more info since you came all this way


Porto Alegre, Brazil

Names I Go By

Bê (family)
Beti/Bets (high school friends)
Betina (Lusophone acquaintances)
Tina (Anglophones)

Go-to Software

Adobe Illustrator

Favorite TV Show

Mad Men

Current Hobbies

Cross-stitching, Geoguessr, Watching deep dive video essays on YouTube

Niche Pinterest Obsession

Retro Travel Posters

Least favorite season

Winter :‎(


I was born breaking a bone!

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