Tina Solo

• Design brand materials across 4 schools (serving 14k+ students) and 50+ partner centers, including graphics, motion, and video for use in print, web, and merchandise.

• Plan and execute strategic improvement of web architecture, layout, and copy.

• Designed 60+ communication and branding campaigns, developing and executing content strategy with 25+ partner offices within Student Affairs and University Life.

• Led special projects including customer journey mapping, University chatbot (reaching 1,000 users on launch day and producing 40+ page analysis report), and digital accessibility (developing audit and compliance strategy for 600+ web pages).

• Retained intern hiring, onboarding, and event planning duties from previous role, managing a total of 28 creatives over the course of five years.

• Promoted from internship to lead team of 8-12 interns. Continued to write and create content while managing team’s work, coordinating weekly meetings, content calendar, and analytics for 10 social media platforms.

• Combined with internship, reached 170+ posts and 35 videos amassing 45k views.

• Conducted interviews, orientation, and performance reviews each semester, revising and redesigning training guide. Organized monthly professional development events.

• Pitched, created, and peer-edited multimedia brand content across 10 social media platforms.

• Curated and recruited 20+ student travel bloggers to promote study abroad programs. Tracked and interacted with student audience to foster engagement and community.

• Organized analytics, trends and research reports, including presenting a brand overview for the NYU Board of Trustees on first semester as an intern.

• Assisted with project management and competitive research in preparation for product launch.

• Selected 400+ creative assets for interface, and tracked copyright clearances for 120+ properties.

• Wrote and updated web content across 40+ pages for SEO enhancement.

• Developed social media copy and video for summer advertising campaign reaching 10k views.