NYU Collaborations

As an Experience & Design Strategist, I’ve assisted partners across NYU with branding and design needs. Here are some highlighted campaigns from the last two years.

The Twenties

Graphics and slide templates for cross-department event series.

Presidential Welcome & Reality Show

Designed postcard and digital program in line with existing NYU Welcome branding, requested by Center for Student Life.

Strategic Planning

Branding identity and email template for cross-department planning initiative.

ACHA Survey

Graphics to promote the biannual ACHA survey for NYU students via email and social media, requested by the Student Health Center.

Thriving at NYU

Graphics and slides for cross-department event series.

Hire Violet

Flyer for global employers seeking NYU talent, requested by the Wasserman Center for Career Development.

Public Health Ambassadors

Designed materials in line with Keep Each Other Safe campaign, requested by the Office of the Vice President for Student Affairs.

Student Affairs Convocation

Graphics and slides for annual convocation, requested by the Office of the Vice President for Student Affairs.

NYU Remembers

Graphics for cross-department memorial event.

BobChat

BobChat was the largest University-wide chatbot in existence, spanning over 30 areas of student life, from academic deadlines and tutoring schedules to recreational activities and wellness resources.

I was involved in BobChat from its inception as project manager, reviewing and copyediting all the information that goes into the bot as well as creating its entire brand identity. Prior to our official release, I designed the marketing materials that would introduce the bot to the 45,000 undergraduate students throughout the campus, leading to over 1,000 reachable users within 24 hours of launch.

Following BobChat’s hiatus, I compiled project insights and takeaways, including data from thousands of user conversations, into a 49-page report — available upon request.

Branding

Advertising

Other Materials

Business cards
Stickers
Poster for tabling events

Feel Yourself

In the spring of 2018, I participated in FAME by Grey, a pilot portfolio-building class at Grey Advertising. Each week, we were assigned a new brief and were responsible for developing a pitch on our own.


This brief challenged us to “break” the beauty category, creating a revolutionary idea to stop the consumer on their tracks.

Feel Yourself invites Sephora customers to enjoy their beauty routine as a process rather than the means for a result. It emphasizes the tactile pleasures and the comfort of a beauty ritual.

Beyond the ads, my pitch also imagined an expansion of Sephora’s Beauty Bar services with a focus on instruction and a DIY mindset — where a customer could first learn how to apply their own makeup from a specialist, and then be invited into a secluded, quiet room to put that knowledge into practice in a relaxing and rejuvenating space.

Print

Video

Ride Art

In the spring of 2018, I participated in FAME by Grey, a pilot portfolio-building class at Grey Advertising. Each week, we were assigned a new brief and were responsible for developing a pitch on our own.


This brief involved marketing Vespas specifically to an American audience. My campaign highlights Vespa’s advantage over other scooter brands — its undeniable beauty — as something more than just a product.

Setting the Vespa against contemporary works of American art, developing exhibits that feature limited-edition Vespas painted with those works, and even offering test drives to museum goers, the campaign invites consumers to connect with local artists and Vespas at the same time. As a result, the campaign directly and intrinsically links Vespa and art.

Print

Experiential: Art Exhibits

Experiential: Limited-Edition Vespas

GrubMatch

In the spring of 2018, I participated in a pilot portfolio-building class at Grey Advertising. Each week, we were assigned a new brief and were responsible for developing a pitch on our own.


This brief asked us to position Seamless as the go-to food ordering app. My pitch introduced GrubMatch as a new service for both Seamless and GrubHub apps, creating taste profiles to more accurately suggest meals that users will love, effectively eliminating choice anxiety.

Taking inspiration from modern dating apps, my launch campaign draws parallels between love and food to connect with a young audience.

Product Mockup

Print