BobChat was the largest University-wide chatbot in existence, spanning over 30 areas of student life, from academic deadlines and tutoring schedules to recreational activities and wellness resources.

I was involved in BobChat from its inception as project manager, reviewing and copyediting all the information that goes into the bot as well as creating its entire brand identity. Prior to our official release, I designed the marketing materials that would introduce the bot to the 45,000 undergraduate students throughout the campus, leading to over 1,000 reachable users within 24 hours of launch.

Following BobChat’s hiatus, I compiled project insights and takeaways, including data from thousands of user conversations, into a 49-page report — available upon request.



Other Materials

Business cards
Poster for tabling events

20s to be

20s to be was an online community for 20-something year olds to air out the day-to-day sludge of living in New York City.

As co-founder and branding director, I developed our visual identity from top to bottom — everything you see, from our website and newsletter to social media posts, was designed by me. But since our team was highly collaborative and shared many of our tasks, I was also able to assist with strategy, outreach, and copyediting.


Social Media


This project aimed to conceptualize a heartbeat monitor app and develop branding and user interface elements. I imagined the brand as a way to connect users in long-distance relationships. Completed for the UX/UI Design Specialization offered by California Institute of the Arts via Coursera.

  • Faraway
  • Look and Feel
  • Pattern Library
  • Mockups
  • Pattern Library

More than Bella

This capstone project involved creating an imaginary startup and developing its brand identity from scratch. I created a makeup brand that sold highly customizable products along with guides on how to best use them. Completed for the Graphic Design Specialization offered by California Institute of the Arts via Coursera.

  • Brand Development Guide
  • Table of Contents
  • Description and History
  • Mindmap
  • Philosophy and Naming
  • Historical References
  • Contemporary References
  • Type Explorations
  • Final Logo
  • Color Palette and Custom Mark
  • Secondary Typeface
  • Imagery
  • Secret Ingredient
  • Applications
  • Applications
  • Applications
  • Applications