BobChat was the largest University-wide chatbot in existence, spanning over 30 areas of student life, from academic deadlines and tutoring schedules to recreational activities and wellness resources.
I was involved in BobChat from its inception as project manager, reviewing and copyediting all the information that goes into the bot as well as creating its entire brand identity. Prior to our official release, I designed the marketing materials that would introduce the bot to the 45,000 undergraduate students throughout the campus, leading to over 1,000 reachable users within 24 hours of launch.
Following BobChat’s hiatus, I compiled project insights and takeaways, including data from thousands of user conversations, into a 49-page report — available upon request.
Branding
Advertising
Other Materials
