Projects completed for Graphic Design Specialization and UX/UI Design Specialization offered by California Institute of the Arts via Coursera.

More than Bella

This capstone project in the Graphic Design Specialization involved creating an imaginary startup and developing its brand identity from scratch. I created a makeup brand that sold highly customizable products along with guides on how to best use them.

  • Brand Development Guide
  • Table of Contents
  • Description and History
  • Mindmap
  • Philosophy and Naming
  • Historical References
  • Contemporary References
  • Type Explorations
  • Final Logo
  • Color Palette and Custom Mark
  • Secondary Typeface
  • Imagery
  • Secret Ingredient
  • Applications
  • Applications
  • Applications
  • Applications


For Visual Elements of User Interface Design course in the UI/UX Design Specialization, this project aimed to conceptualize a heartbeat monitor app. I imagined the brand as a way to connect users in long-distance relationships.

  • Faraway
  • Look and Feel
  • Pattern Library
  • Mockups

Kairos Alerts

For UX Design Fundamentals course in the UI/UX Design Specialization, this project aimed to develop a prototype for an app. I created a location-based alert app for commuters and urban professionals.

  • Description
  • Splash Screen and Settings
  • Map View
  • List View
  • New Alert
  • Alert

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