
NYU Collaborations
As an Experience & Design Strategist, I assisted partners across NYU with branding and design needs. Here are […]

BobChat
BobChat was the largest University-wide chatbot in existence, spanning over 30 areas of student life, from academic deadlines […]


More than Bella
This capstone project involved creating an imaginary startup and developing its brand identity from scratch. I created a […]

Ride Art
In the spring of 2018, I participated in FAME by Grey, a pilot portfolio-building class at Grey Advertising. […]

Feel Yourself
In the spring of 2018, I participated in FAME by Grey, a pilot portfolio-building class at Grey Advertising. […]

GrubMatch
In the spring of 2018, I participated in a pilot portfolio-building class at Grey Advertising. Each week, we […]

HashtagNYU
HashtagNYU was a digital brand aiming to connect the NYU student body via social media, with content written […]

THIS is NYU
Collection of retro-inspired promotional postcards for THIS IS NYU, a travel blog featuring student content from NYU’s study […]

90 Day Fiancé: Adjustment of Status
90 Day Fiancé: Adjustment of Status comes from my own experience as a marriage-based immigrant and an avid […]

Personal Logo Experiment
As part of my Visual Design for Print & Screen class, I designed a personal logo and accompanying […]

Scorched Earth
My first motion design project — focusing on kinetic typography with minimal graphic elements, I chose one of […]

Force of Habit
Force of Habit is a prototype app based on my Ideation & Prototype research on habit formation. Its […]

Como Nossos Pais
Process Hard to believe this baby’s finally done! As I mentioned in my final proposal, I picked this […]

Dollmaker
Process This was a bit of a doozy. I started out by planning the maker: figuring out how […]